Marketing Executive Digest is a free monthly intelligence report and email newsletter created to ensure that marketing professionals are responsive to their target audiences, marketing channels, competitive landscapes, product offerings and a host of other key factors. http://www.marketing-execs.com/ http://blogs.law.harvard.edu/tech/rss Wed, 28 Jan 2009 11:32:36 -0500 Wed, 28 Jan 2009 11:31:24 -0500 FeedForAll v2.0 (2.0.2.9) http://www.feedforall.com Mixplay, a video portal owned by Claxon and designed for Spanish speakers in Latin America, Spain and the United States, says it is growing rapidly since its early days in 2007. http://www.marketing-execs.com/news/01-09/12.asp Technology 6F54878B-53E1-40BA-A7C3-83B74E12588A Wed, 28 Jan 2009 11:31:24 -0500 Several well-known enterprises were founded in a recession. http://www.marketing-execs.com/news/01-09/2.asp Strategies 5A64CE69-B3B7-4847-B848-098ADD721F01 Wed, 28 Jan 2009 11:30:46 -0500 Starting a franchise in a recession takes more than a little luck and a dream. http://www.marketing-execs.com/news/01-09/3.asp Strategies 2BBA5925-0FE0-48CD-9FDE-D46687332F83 Wed, 28 Jan 2009 11:27:21 -0500 Parenting publisher Todobebé, Inc. recently re-launched Embarazo.com, a website dedicated to Spanish dominant pregnant women. http://www.marketing-execs.com/news/01-09/14.asp Trends 3EA64EE9-0175-4766-8B50-35CC782DE2D5 Wed, 28 Jan 2009 11:23:14 -0500 Larry Freed, president and chief executive officer of ForeSee Results, a customer satisfaction measurement firm, has compiled the “2008 Holiday Top 40 Online Retail Satisfaction Index,” a report that explains how well companies fared, through the eyes of their customers, during the last several weeks of the shopping year http://www.marketing-execs.com/news/01-09/10.asp Sales 419DA7F8-7FC6-4431-87ED-DDE813CF8C3F Wed, 28 Jan 2009 11:21:42 -0500 With an economic recession identified, business owners are looking for innovative ways to use email to market their products. http://www.marketing-execs.com/news/01-09/11.asp Marketing 0AB4D977-D423-47A6-99DE-797FF28EB14F Wed, 28 Jan 2009 11:20:40 -0500 Spanish-speaking brides and grooms can now make their plans with the help of Bodas USA La Revista. http://www.marketing-execs.com/news/01-09/13.asp Marketing C7D0D0A6-DC10-4AE2-BDBB-1F95DC3F109B Wed, 28 Jan 2009 11:19:04 -0500 Facebook is so addicting, that sometimes you don’t want to leave your house. http://www.marketing-execs.com/news/12-08/1.asp Sales 014F06EC-BBB2-43E8-86FA-B8EDA2CF3045 Fri, 9 Jan 2009 16:21:54 -0500 In January, as it continues to rebrand after absorbing Commerce Bank, TD Bank looks to advertise its "convenience" positioning through a series of guerrilla marketing events. http://www.marketing-execs.com/news/12-08/3.asp Marketing F4B92516-47C7-4ECA-B5C1-8E78B106943E Fri, 9 Jan 2009 16:21:06 -0500 The Hispanic population is more likely to accept e-mail marketing than consumers in other demographic groups, according to research from Chicago-based Mintel Comperemedia. The study shows that Hispanics welcome e-mail from companies they know up to 11 times a month. Non-Hispanic consumers will only tolerate that type of e-mail about seven times a month. http://www.marketing-execs.com/news/12-08/5.asp Marketing 806691FD-3DF3-4006-8B23-218EF1AD2436 Fri, 9 Jan 2009 16:17:05 -0500 Advertising and public relations can do wonders for your small or home-based business, but spending dollars where you should not can do real damage. http://www.marketing-execs.com/news/12-08/6.asp Strategies 2AEF4080-D0DF-4F63-9BEE-9E29519AD5E6 Fri, 9 Jan 2009 16:16:19 -0500 ArtisansMarket.com, created by a group of artists and small business owners, strives to help artists to sustain healthy businesses through e-commerce. http://www.marketing-execs.com/news/12-08/7.asp Marketing 77476D67-1748-4BCD-A604-815260D4F62F Fri, 9 Jan 2009 16:15:11 -0500 (Editor’s Note: This article was edited by a 61-year-old geezer who did not find the term offensive.) http://www.marketing-execs.com/news/12-08/8.asp Sales 3AB714ED-85F3-4201-9150-15976A75EFF5 Fri, 9 Jan 2009 16:13:51 -0500 A majority of smaller companies (54%) surveyed by Information Strategies, Inc. (ISI), recently said they were either contemplating or already had adopted a consumer directed health (CDH) offering for employees. http://www.marketing-execs.com/news/12-08/9.asp Success Stories AC933A4E-0714-4A31-8F2F-5989976D0D85 Fri, 9 Jan 2009 16:12:45 -0500 In this tight economic world, small businesses must make every dollar they spend count in order to stay competitive and successful. http://www.marketing-execs.com/news/12-08/10.asp Marketing C8D58D92-1B49-4536-9994-653E3AD6437B Fri, 9 Jan 2009 16:11:39 -0500 http://www.marketing-execs.com/news/12-08/11.asp http://www.marketing-execs.com/news/12-08/11.asp Technology 3C9A668B-0F43-462A-9E74-218D7BE1EF7C Fri, 9 Jan 2009 16:09:32 -0500 Over the past few years, as the number of programs and add-ons installed on company and personal computers have grown, their speed and usefulness diminished. http://www.marketing-execs.com/news/12-08/12.asp Sales 3E564A9F-6BAD-4618-BBAC-1D354F3CAF73 Fri, 9 Jan 2009 16:08:13 -0500 The Nielsen TV/Internet Convergence Panel revealed that the heaviest Internet users are also among the heaviest television viewers. http://www.marketing-execs.com/news/01-09/1.asp Technology EA3284AE-AEA6-4168-8537-9388F6796D1A Fri, 9 Jan 2009 16:06:17 -0500 Today, timing is essential and inventory management makes all of the difference in a company’s success. Therefore, third party logistics (3PL) providers work with major retailers to support that make the complex process of delivering goods through the entire distribution process as efficient and cost-effective as possible. http://www.marketing-execs.com/news/10-08/1.asp Success Stories 0236EC6C-B459-43B0-842D-DBED4EF4CF8D Thu, 20 Nov 2008 16:49:23 -0500 The recessionary pressure evident in the on-going financial meltdown is affecting small business payment patterns. http://www.marketing-execs.com/news/10-08/2.asp Management FFBE1298-F04F-4202-836B-7E0BA209AE1F Thu, 20 Nov 2008 16:48:21 -0500 Every time people open their wallets or pull out a credit card, they have made a purchase decision. http://www.marketing-execs.com/news/10-08/3.asp Staffing 91AF2EDA-89CE-4643-A9A6-481C78041AFD Thu, 20 Nov 2008 16:47:32 -0500 With every problem there is an opportunity. An economic downturn is an excellent time for instituting a "pay-for-result" business model. http://www.marketing-execs.com/news/10-08/4.asp Staffing 961CA320-A90A-4FCC-BCC0-288E7B511956 Thu, 20 Nov 2008 16:46:12 -0500 A new study by Oregon State University researchers shows that promoting the fact that the business is a “family” business positively influences customer purchasing decisions. http://www.marketing-execs.com/news/10-08/5.asp Success Stories 6B276EC0-F732-4CCD-B28A-179AE611BB3C Thu, 20 Nov 2008 16:45:14 -0500 Creating a "sound bite" that tells the firm's story is a key component to building growth, sales. http://www.marketing-execs.com/news/10-08/6.asp Sales 7DBD9FCA-E848-402D-ACAA-948B817A41BB Thu, 20 Nov 2008 16:42:03 -0500 A new Mediamark (MRI) Omnibus study finds that 62.3 million adult consumers will begin holiday shopping before Thanksgiving, while thirty-six percent of holiday shoppers say they begin shopping between Thanksgiving and December 15th, and 26% start their shopping between December 16th and 23rd. http://www.marketing-execs.com/news/10-08/7.asp Sales 72610292-BBB4-448E-AF67-D8A306F36B85 Thu, 20 Nov 2008 16:41:04 -0500 Everyone talks about referrals, but few actually pursue them. http://www.marketing-execs.com/news/10-08/8.asp Sales F07F0232-37C8-47E3-AEE7-9C8281C26574 Thu, 20 Nov 2008 16:40:23 -0500 Remember those tests taken in school to test verbal reasoning skills? http://www.marketing-execs.com/news/10-08/9.asp Sales 126559A8-1548-4463-9934-495D4F8752EF Thu, 20 Nov 2008 16:39:24 -0500 Today, timing is essential and inventory management makes all of the difference in a company’s success. Therefore, third party logistics (3PL) providers work with major retailers to support that make the complex process of delivering goods through the entire distribution process as efficient and cost-effective as possible. http://www.marketing-execs.com/news/11-08/1.asp Success Stories F1DF493D-EA64-4454-8D12-6ABFFB8CD4C6 Thu, 20 Nov 2008 16:33:55 -0500 According to the "Golden Age of Youth" study from Viacom Brand Solutions International, marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age, and consider the often-overlooked 25-34 age group a part of the youth market, VBSI said. http://www.marketing-execs.com/news/11-08/2.asp Marketing 8D2AE531-4F10-4F2B-983F-C0C0C4E8D9CE Thu, 20 Nov 2008 16:33:03 -0500 Press releases can be a powerful tool, if leveraged correctly. Don’t just send them, file them to a popular section of the company Web site as well. http://www.marketing-execs.com/news/11-08/3.asp Trends FAF640E0-17D5-4E91-9440-A5DBD1F8A1CA Thu, 20 Nov 2008 16:32:02 -0500 A little known but critical element in today's multi-cultural company environment is the fact that employees whose English is a second language often suppress their contributions for fear of being misunderstood or laughed at. http://www.marketing-execs.com/news/11-08/4.asp Strategies 7B96BED4-9BCE-4E9C-B9AB-2328674EDD07 Thu, 20 Nov 2008 16:30:26 -0500 The seeds of company success in 2009 may rely on internal resources, according to a survey of experts across a broad spectrum of expertises. http://www.marketing-execs.com/news/11-08/5.asp Success Stories 80C68734-2BA1-4192-81E0-1CA01234A8DB Thu, 20 Nov 2008 16:29:30 -0500 In today’s challenging business climate, an organization’s need to develop new and innovative products and services is at an all time high. http://www.marketing-execs.com/news/11-08/6.asp Sales A933A575-0E87-478C-B365-2A88A1EBDE4A Thu, 20 Nov 2008 16:28:22 -0500 Everyone talks about referrals, but few actually pursue them. http://www.marketing-execs.com/news/11-08/7.asp Sales 62BFE8C9-AB94-44E1-A07F-5A2FF6FF2D9F Thu, 20 Nov 2008 16:26:51 -0500 While timeclocks may be an echo of the past, nonetheless, they do serve a positive function. http://www.marketing-execs.com/news/11-08/8.asp Technology 0A3789E5-6DB6-4074-9ED2-5CFB3FFC5516 Thu, 20 Nov 2008 16:26:10 -0500 Remember those tests taken in school to test verbal reasoning skills? They were called Chimera analogies and went something like this: Moon is to night as sun is to _______. Of course the answer is “day.” http://www.marketing-execs.com/news/10-08/9.asp Sales 3AE3B156-94BC-449E-A775-AB03F4EA2601 Thu, 30 Oct 2008 15:12:58 -0400 Everyone talks about referrals, but few actually pursue them. Referrals should be considered the reward for a job well done. They are the by-product of your excellent customer service. http://www.marketing-execs.com/news/10-08/8.asp Sales E16BCE52-8021-47DE-8BB1-8D243D8DDD5C Thu, 30 Oct 2008 15:11:48 -0400 A new Mediamark (MRI) Omnibus study finds that 62.3 million adult consumers will begin holiday shopping before Thanksgiving, while thirty-six percent of holiday shoppers say they begin shopping between Thanksgiving and December 15th, and 26% start their shopping between December 16th and 23rd. http://www.marketing-execs.com/news/10-08/7.asp Sales FB66B043-DB52-43BF-BA1E-05BACA6BB332 Thu, 30 Oct 2008 15:11:08 -0400 Creating a "sound bite" that tells the firm's story is a key component to building growth, sales. In the busy world, no one has time for the full story--they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. http://www.marketing-execs.com/news/10-08/6.asp Sales C1BFD3FC-15A3-42BE-9D0F-25B8E65FAAC3 Thu, 30 Oct 2008 15:10:34 -0400 A new study by Oregon State University researchers shows that promoting the fact that the business is a “family” business positively influences customer purchasing decisions. http://www.marketing-execs.com/news/10-08/5.asp Branding 01D6AC88-688C-434C-88A4-10923964A197 Thu, 30 Oct 2008 15:09:46 -0400 With every problem there is an opportunity. An economic downturn is an excellent time for instituting a "pay-for-result" business model. http://www.marketing-execs.com/news/10-08/4.asp Strategies 7CCA16A7-8BBD-4641-A745-2F451F1B46A2 Thu, 30 Oct 2008 15:08:02 -0400 Every time people open their wallets or pull out a credit card, they have made a purchase decision. By carefully weighing a number of decision-making criteria, they have determined which brand, which size, which color to buy. http://www.marketing-execs.com/news/10-08/3.asp Sales E43AD5EE-E10C-4BEF-8F32-445157761F20 Thu, 30 Oct 2008 15:07:16 -0400 Today, timing is essential and inventory management makes all of the difference in a company’s success. Therefore, third party logistics (3PL) providers work with major retailers to support that make the complex process of delivering goods through the entire distribution process as efficient and cost-effective as possible. http://www.marketing-execs.com/news/10-08/1.asp Technology A6074E54-4E49-4DEA-99E4-D6393A67AFF7 Thu, 30 Oct 2008 15:03:51 -0400 According to the National Coffee Association, daily consumption of specialty coffee among adults is at record highs, with 16 percent of the adult population drinking at least one cup a day. That number has spiked four percent since 2003. More than 55 percent of Americans adults say they drink specialty coffee on occasion. http://www.marketing-execs.com/news/08-08/5.asp Success Stories 1530BAF5-0E28-4E95-BE1A-057B09BD3430 Tue, 2 Sep 2008 13:44:00 -0400 Many businesses start off as the "little guy," fighting hard to survive in a highly competitive, well established, and heavily saturated market. http://www.marketing-execs.com/news/08-08/4.asp Success Stories AE44DB63-CA77-4874-B478-26126529CD56 Tue, 2 Sep 2008 13:43:08 -0400 With stress at work increasing, advisors are suggesting that managers and workers should be taking vacation. According to Ceridian Lifeworks, stress levels as measured by their efforts with employers have risen substantially since 2005. http://www.marketing-execs.com/news/08-08/3.asp Management DAA0C272-792B-4B0D-A396-5809C248877B Tue, 2 Sep 2008 13:42:45 -0400 During this time as businesses try to save money by utilizing creative thinking, one such strategy they can consider is "saturation mailing". http://www.marketing-execs.com/news/08-08/2.asp Sales D75609C0-9BEA-4123-B696-DBCB1EC6137D Tue, 2 Sep 2008 13:42:02 -0400 While Coca Cola and Cargill and Pepsico have been making headlines about "future" product introductions, Zevia (www.zevia.com), a Seattle-based independent, has been distributing their four flavors of stevia sweetened carbonated drinks nationwide since 2007 --- in both natural food stores and major grocery chains. http://www.marketing-execs.com/news/08-08/1.asp Marketing F45804CD-FABE-4882-B5E0-6B486B2F87A1 Tue, 2 Sep 2008 13:41:22 -0400 Experienced sales representatives, software developers and nurses are the professionals best able to weather continued job erosion in the weakened U.S. economy, according to a new special report from Jobfox, the Internet's leading site for expertly matching job candidates with compatible job openings at more than 1,700 companies. http://www.marketing-execs.com/news/07-08/9.asp Sales 95F2BE5E-2E8F-4F90-8E1B-CE65BD1E1511 Tue, 2 Sep 2008 13:40:09 -0400 A an expert in better sales management offers ways to research and qualify potential sales targets without using gas. http://www.marketing-execs.com/news/07-08/8.asp Sales 99F221D3-C45B-46C1-A509-7EEC7FA3C37B Tue, 2 Sep 2008 13:39:40 -0400 Marketing professionals are honing on a new concept - transpromotion. Transpromotional solutions combine transactional and promotional content in order to leverage predictable and long-term customer communications. http://www.marketing-execs.com/news/07-08/6.asp Marketing 73C671AE-1F8F-43AA-85A4-67D8FDC25A48 Tue, 2 Sep 2008 13:38:13 -0400 HRmarketer.com has released a new eBook that guides suppliers of human resources (HR) products and services through a three-step process to achieve increased publicity, web site traffic, improved SEO and greater sales leads. http://www.marketing-execs.com/news/07-08/7.asp Staffing 0CBCE1BA-FC46-4160-ACBD-977D636C6EC3 Tue, 2 Sep 2008 13:37:44 -0400 Although people know that relationships matter in business, most believe that logic, numbers, and facts are what really count. Relationships, people think, won't get in the way of verifiable data when planning strategies, making decisions, or initiating change. http://www.marketing-execs.com/news/07-08/5.asp Management 1EFEB7C9-DCCA-4218-B321-283C15DC125E Tue, 2 Sep 2008 13:36:50 -0400 Impoverished women in the Middle East, Asia, and South America have a new chance at life thanks to the brainchild of a U.S. Marine Captain reservist and a social media technology and online marketing company. http://www.marketing-execs.com/news/07-08/4.asp Marketing 106411B4-6D55-487B-A103-D1259ED03131 Tue, 2 Sep 2008 13:36:11 -0400 In the not too distant past, only big businesses with deep pockets could create quality in-house color brochures, presentations and collateral. Even in these organizations, the need for cost-effective, in-house produced promotional materials was evident. http://www.marketing-execs.com/news/07-08/3.asp 666F1935-97EB-4FAC-A0FC-8A6C1C630C49 Tue, 2 Sep 2008 13:35:49 -0400 For two Houston, TX entrepreneurs, overnight success in the foods business took more than three years. It also required hard work, a commitment of substantial capital and a willingness to try different formulations of their product to get just the right blend. http://www.marketing-execs.com/news/07-08/1.asp Marketing F7455D54-BCD1-4290-99E2-07592FD9ECB5 Tue, 2 Sep 2008 13:35:17 -0400 As businesses continue to grow their foreign operations, small to mid-size companies are more likely to experience a loss to corporate assets outside the United States or Canada than larger companies. http://www.marketing-execs.com/news/06-08/5.asp Trends B397327D-B32A-4B3A-B73F-0C3A9F0B9224 Tue, 2 Sep 2008 13:34:14 -0400 For companies looking to generate new sales, one expert has an interesting, effective approach --- books. More specifically, one book written by a senior manager, usually President or CEO, that is designed to display the firm's prowess in the target sector. http://www.marketing-execs.com/news/06-08/3.asp Sales 02BEE4CF-B1D6-4A41-B220-7F5253991A6D Tue, 2 Sep 2008 13:21:21 -0400 Branding is at best an art and at worse, a difficult task that leaves many companies with questions. For many companies, finding the right position within the marketplace is also a time-consuming and frustrating task. http://www.marketing-execs.com/news/06-08/2.asp Branding 7057A8D0-B864-4539-A893-B7918FA20023 Tue, 2 Sep 2008 13:20:49 -0400 A Colorado company has merged social networking with specialty sales, a model that can enable even the smallest companies to build storefront with a built-in audience. http://www.marketing-execs.com/news/06-08/1.asp Marketing A2027608-0383-4E65-B847-A75C05700665 Tue, 2 Sep 2008 13:20:19 -0400 Like many women, Lydia Gutierrez was forced to keep a business going after her husband and partner died. As is the case in many situations like this, not only did the company survive but it thrives today, thanks in great part to her leadership and fortitude. http://www.marketing-execs.com/news/06-08/4.asp Marketing A42CFC8E-3913-41E4-8267-3C67D7E32549 Tue, 2 Sep 2008 13:19:16 -0400 Vince Lombardi said "when the going gets tough, the tough get going." Like other sectors of the economy, the construction industry is finding things difficult. http://www.marketing-execs.com/news/07-08/2.asp Marketing 74B0BD01-8CD0-429D-8B0F-6D83AA23E933 Sat, 19 Jul 2008 11:43:51 -0400