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TV Viewing and Internet Use Converge,
Nielsen Says

The Nielsen TV/Internet Convergence Panel revealed that the heaviest Internet users are also among the heaviest television viewers.

The study found that the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all. According to the panel, those who consume a lesser amount of television also use the Internet less.

The study shows that nearly 31% of in-home Internet activity takes place while the user is watching television, demonstrating that there is a significant amount of simultaneous Internet and television usage. 

According to the findings, 50% of the Convergence Panel panelists had viewed some streaming content online. The demographics of those streaming the most were: 82% of female teen panelists viewed streaming content; 64% of male teens; 57% of men ranged from 18-34 years old and 55% of men, 35-54. Nearly 60% of panelists and more than 80% of people who watched TV and used the Internet that month had simultaneous sessions, such as watching TV and being online at the same minute.

Teens are the most likely demographic to have simultaneous TV/Internet usage, but Adults 35-54 have the most simultaneous usage minutes.

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