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Video Portal “Mixplay” Targets Spanish Speaking Viewers

Mixplay, a video portal owned by Claxon and designed for Spanish speakers in Latin America, Spain and the United States, says it is growing rapidly since its early days in 2007. 

Mixplay users range in age between 17 and 35 and rely on the website to complement their traditional television programming consumption. Mexico is the top country of origin for the portal followed by Argentina, Colombia, Chile Peru, United States, Brazil, Uruguay and Spain.
According to a press release, the website is developed 100 percent in Latin America. It is especially designed for new devices and users that want complete control of what, when and where to enjoy the portal's professionally produced video content.

Mixplay offers visitors videos in the following categories: Music, Prediction, Women, Children, Men, Entertainment, Sports and TV Channels (mainly those produced by Argentinean company Cuatro Cabezas and BBC documentaries). It also provides access to in-house productions of guitar workshops, video horoscopes and tarot, stories, magic tricks, experiments for kids, as well as exclusive interviews, show coverage, and how to apply make up videos. The programs are produced with Studio Web TV, a 360-degree format that is compatible with Internet requirements as well as digital TV and mobile devices.

"The video content industry evolves alongside new media offering a publicity evolution," said Patricia Tomasini, marketing and content manager of Mixplay. "Our growth demonstrates that Spanish speaking users incorporates multimedia content as a new entertainment format that, unlike traditional media, allows users to decide the best time and place to consume it."

It is backed by Microsoft and Intel. Ad revenue provides financial support for the website, allowing visitors subscription free access to the portal.  Company executives plan Video On Demand (VOD) and Pay Per View (PPV) subscriptions and packages for the future.

Mate.ar recently recognized the company with an award for innovative technology and audiovisual content. More than 3,000 websites were considered as part of the awards process. Mixplay was recently redesigned with Microsoft Silverlight technology and now offers a new user inter phase format.

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