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Magazine Targets Spanish-speaking Brides and Grooms

Spanish-speaking brides and grooms can now make their plans with the help of Bodas USA La Revista.

Launched in January 2008, Bodas USA is the first Spanish-language bridal magazine in the country. The publisher, Lilian de la Torre-Jimenez, recognized the need for the publication while working as a journalist at La Opinion newspaper, says Patty Homo, a national sales representative.

“She was doing a story on Hispanic weddings and found that there were no reliable sources to address this niche market,” explains Homo.

Torre-Jimenez left her full-time job in 2005 to launch the magazine, which is geared toward California Latinos and residents to the South. The magazine, which publishes twice a year – in June and December – provides entertaining and informative articles that can help any couple plan their nuptials, and includes articles that often aren’t found in mainstream magazines.

It addresses the need to help Hispanic couples plan their wedding not only in their language but also following their cultural traditions.

Demographic statistics estimate that in 2008 alone, more than 300,000 Hispanic couples plan to tie the knot, according to Bodas USA. That number tops African American and Asian couples, at 250,000 and 70,000, respectively. And of the three ethnic groups, Hispanics are expected to be ranked second in spending, at roughly $23,000.

The magazine’s publisher says Bodas USA “fills a void in the bridal magazine titles by catering to the U.S. Spanish-dominant and bilingual Hispanic population.” The articles cover all things bridal, from gown selection and gift registries to religious requirements and honeymoon destinations.

Product and service providers, geared toward the Hispanic community, can also be found in the pages of Bodas USA. Roughly 30,000 copies of the second issue were distributed on Dec. 4.

Also noteworthy is that the magazine’s staff – publisher, editor, writer and more than a half-dozen contributors –is all of Hispanic descent.

As with all new publications, Homo says advertising agencies are monitoring the growth of the magazine. Bodas USA has already secured 2009 commitments from Teresa's Jewelers, David's Bridal, Tatex and Jean M wedding invitations.

Along with newsstands, the magazine is distributed at Barnes & Noble, online and through subscriptions. Beginning in December, Bodas USA will also be available in Borders.

A digital copy of the magazine is available online at BodasUSA.com, and along with the U.S., the print version is distributed in several Latin American countries.

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