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Pizza Hut Takes Its Order Book Online to Facebook in “Social Media” Play

Facebook is so addicting, that sometimes you don’t want to leave your house. Why should you when you can order pizza on Facebook?

Pizza Hut has added the social network Facebook to its choices for delivery orders. It joins the mobile Web, text messaging, a desktop widget, the chain's own Web site, and of course, the telephone as methods for consumers to easily order their pizza pies, pastas, chicken wings and other menu items from the Yum Brands national chain.

The Facebook application is accessible through a redesigned Pizza Hut Facebook page. The chain currently boasts more than 300,000 Facebook fans, and to lure more, it recently launched "Lotta Pizza Lotto." Any Facebook user who becomes a "Pizza Hut" fan through the end of the year will become eligible for the weekly prize of a $50 gift card.

Pizza Hut said it is one of only a few companies using a Facebook application for ordering food, and the only pizza chain to do so. Registered users will be able to browse the entire Pizza Hut menu without leaving Facebook. The application also remembers previous transactions for quick reordering.

"We are moving fast to put our online customers in charge," says Bob Kraut, vice president, marketing communications at Pizza Hut. "Any way they want to order from us, we'll be there for them."

Pizza Hut first offered national ordering from its Web site in June 2007, and added mobile Web and text options last January, and its desktop widget in May.

It’s only a matter time before other competitors offer deliver options on Facebook as well.

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